Free Introductory Class

MBA in Business Management USP/Esalq

Marketing That Generates Results Requires More Than Promotion.

I WANT TO BE A STUDENT FOR A DAY

October 29, 7:00 p.m. (BRT, UTC–3)

PT-BR EN ES

Free Introductory Class

MBA in Business Management USP/Esalq

Marketing That Generates Results Requires More Than Promotion.

I WANT TO BE A STUDENT FOR A DAY

October 29, 7:00 p.m. (BRT, UTC–3)

PT-BR EN ES

Marketing as a Business Strategy

High-impact business management requires more than operational decisions.

How marketing became a direct growth lever, not just a visibility one.

With Prof. João Pedro Carvalho Motta

A preview of the experience of an executive program from USP/Esalq, with a live class about marketing as a business strategy, not as a promotional tool.

Today, for business growth, marketing is no longer merely a support function: it is a fundamental part of the management and market strategy.

36%

of leaders already identify revenue generation as the primary goal of marketing within the company.

The Conference Board, C-Suite Outlook 2026 — data cited by Marketeer, Aug. 2026.

27%

of leaders recognize that investing in the customer experience is essential to the company's competitiveness.

The Conference Board, C-Suite Outlook 2026 — data cited by Marketeer, Aug. 2026.

The Market Has Changed.

So has the way of managing businesses and integrating marketing.

In a more cautious and competitive market, marketing goes beyond promoting a product: it means deciding on positioning, business model, and customer experience. 

In this free introductory class, you will experience a real sample of the MBA in Business Management from USP/Esalq — a current discussion on marketing and strategy, live, with a professor from the program.

In a more cautious and competitive market, marketing goes beyond promoting a product: it means deciding on positioning, business model, and customer experience. 

It is a sample of what it means to be in an MBA USP/Esalq classroom.

I WANT TO WATCH LIVE

Who Is Presenting

Professor

João Pedro Carvalho Motta

An entrepreneur, marketing specialist, investor, and corporate board member, he was recognized by Forbes on its "30 Under 30" list since 2015. He founded Plaay, held the position of Vice President of Technology at BR Media Group, and founded Curseria (currently known as Percursa), having also served on the board of directors of V4 Company, the country's largest marketing consultancy. He currently sits on the advisory boards of Elements, Lastlink, and ART Finanças, and serves as a mentor at G4 Educação.

Do Not Watch a Recording.

Join the Room.

The same professor, the same platform, and the same class that our students attend. For one night, you will study in the MBA USP/Esalq program — at no cost and with no commitment.