Free Introductory
Class

MBA in Digital Business Management and Artificial Intelligence

October 26, 2026, at 7:00 p.m. (BRT, UTC–3)

Free Introductory
Class

MBA in Digital Business Management and Artificial Intelligence

October 26, 2026, at 7:00 p.m. (BRT, UTC–3)

Free Introductory
Class

MBA in Digital Business Management and Artificial Intelligence

October 26, 2026, at 7:00 p.m. (BRT, UTC–3)

From the Future of Business to the Business of the Future

From the Future of Business to the Business of the Future

From the Future of Business to the Business of the Future

A taste of the USP/Esalq experience: a live class with Prof. Romeo Busarello on continuous learning, leadership, culture, data, artificial intelligence, and digital transformation, and on how all of this connects in the construction of the business of the future.

A taste of the USP/Esalq experience: a live class with Prof. Romeo Busarello on continuous learning, leadership, culture, data, artificial intelligence, and digital transformation, and on how all of this connects in the construction of the business of the future.

Digital Transformation Is More Than Technology

Digital Transformation Is More Than Technology

6 fronts

new ways of working, customer experience, data, ecosystem, digital models, and digitalization of the company.

Technology

Technology

Technology

Is Only Part of the Transformation

Is Only Part of the Transformation

Is Only Part of the Transformation

AI, data, CRM, APIs, automation, and platforms matter. However, change happens when the company's managers also rethink how they work, how they lead, how they understand the customer, and how they turn information into decisions. 

The MBA in Digital Business Management and Artificial Intelligence USP/Esalq works precisely on this integration: strategy, digital culture and leadership, change management, the customer journey, and data and artificial intelligence applied to management. 

In this free Introductory Class, you follow this discussion live with Prof. Romeo Busarello.

AI, data, CRM, APIs, automation, and platforms matter. However, change happens when the company's managers also rethink how they work, how they lead, how they understand the customer, and how they turn information into decisions. 

The MBA in Digital Business Management and Artificial Intelligence USP/Esalq works precisely on this integration: strategy, digital culture and leadership, change management, the customer journey, and data and artificial intelligence applied to management. 

In this free Introductory Class, you follow this discussion live with Prof. Romeo Busarello.

It is a sample of what it means to be in a classroom of the MBA USP/Esalq.

It is a sample of what it means to be in a classroom of the MBA USP/Esalq.

Who Presents

Who Presents

Romeo Busarello
Professor

Romeo Busarello

MBA in Digital Business Management and Artificial Intelligence USP/Esalq

Romeo Busarello has 32 years of executive experience in Marketing and Business and, since 2001, he has served as Director of Marketing, Digital Environments, and Innovation at Tecnisa. He is a professor in MBA and graduate programs at ESPM, Insper, and USP/Esalq. He also works as a speaker and is a co-author of books in the field of business. He was elected Executive of the Decade in Customer Relationship by the magazine Consumidor Moderno and nominated for the Prêmio Caboré as the best Marketing executive in Brazil.

Do Not Watch a Recording.

Come Into the Room.

You follow the broadcast in real time, send your questions to Prof. Romeo Busarello, and experience for yourself what an MBA USP/Esalq class is like.

October 26, 2026, at 7:00 p.m. (BRT, UTC–3)

Online, live and free

Do not let this opportunity pass you by:

Do not let this opportunity pass you by:

And After This Taste of the Program?

And After This Taste of the Program?

If discussions about learning, leadership, and digital transformation are already part of your work, the next step can begin here.

If discussions about learning, leadership, and digital transformation are already part of your work, the next step can begin here.

MBA in Digital Business Management and Artificial Intelligence

MBA in Digital Business Management and Artificial Intelligence

A program for professionals who need to lead the business of the present while preparing the business of the future: strategy, culture, the customer, data, technology, and artificial intelligence connected to management decisions.

A program for professionals who need to lead the business of the present while preparing the business of the future: strategy, culture, the customer, data, technology, and artificial intelligence connected to management decisions.

WHERE OUR STUDENTS WORK

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Pós-graduação Lato sensu da USP.

Todos direitos reservados - 2026

Pós-graduação Lato sensu da USP.

Todos direitos reservados - 2026

Pós-graduação Lato sensu da USP.

Todos direitos reservados - 2026